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JET SET GO!
Working closely with the content and marketing teams I was responsible to set the look and feel of the campaign for two successive years. I was hands on with the design development of all elements from the event masterplan, layout, marketing collaterals and packaging across all touch points. Getting the design right on the Boeing787, twice, was as challenging as it was rewarding. I worked closely with multiple vendors to consistently align the brand vision while maintaining strict quality standards.
custom give aways
out door advertising innovation
tshirts
The press box
venue masterplanning
CREATIVES FOR MARKETING + COMMUNICATIONS
Disney Channel, Disney XD and Hungama TV
As lead designer for the television marketing team, I designed for all the Marketing campaigns for print/on-air/digital, Network/Channel performance emailers, Key art for original productions, Creative adaptation for localised content.
custom designed pop up cards, wrapping paper
key art adapted for the office
badge design
FORTUNE COOKIE BOX
Each geometric solid represented a character
These were refined for production
They fit with each so as to be contained in a box
The box shape was a custom form simplified for strength and access
Packaged 'fortune cookies' were placed in each box
The final unit
These were an instant hit with the business partners, hell, everyone got one!
THE CALENDAR, 2013
I lead the design of the pop-up calendar drawing inspiration from the channels hero show at that time - Phineas and Ferb! I took inspiration from the core values of the show to build the scenes and developed the DIY approach to assemble it as a unit, with magnetic stays and a fairly complex paper engineering process. Producing these in large numbers without compromising quality was a challenge well executed with requests from other regions, globally.
Scene draft sample
Scene draft sample
Packaging and proofing
Paper Engineering
Paper Engineering
Paper Engineering
P&F MARKETING ENGAGEMENT
This was an intensive project with custom adaptations of master branding across multiple city venues. Clubbing a meet and greet with an original movie premier gave me the opportunity to work at a cohesive design across all elements.
DISNEY Q
An original adaptation of a family quiz game show. All design was done using in-house resources and the marketing plan sure saw great traction. I produced the key arts, show logo and set creatives for one unified look and feel across all touch points
Billboard design
Communication style
The show setup
large open setup
The overall colour palette flowed within the set design
the special panel of Q celebs!
The coveted trophy
The 'hot' seats
A game designed around the property
The pack gave options of various sections to play with
danglers in progress
trophy design
The box dummy
The cards and the pack mock up testing
each card had custom curated questions with 3 levels of difficulty
each pack was customised to the theme
The joker in each pack were styled
KICK + SPIDEY
The campaign had various arms that needed intensive design solution to be effective with the TG. Amongst the many high points in the project, building a 3 dimensional character was the best. We created a 3D turnaround of the 2D original character, one of the first in the business, globally. The 3D model was then translated into a clay mould and cast in fibreglass. Visually all the elements were meticulously kept on brand with modular self standing elements that were hard to miss in the crowd. The remote controlled KICK could skate around the space for a photo-op!
DISNEY TRUCK FULL OF TOYS
It started out with sourcing for a real truck to dress up for the event and marketing campaign. As we developed the concept as a team and with increasing constraints, it went on to being an illustration, without compromising on the visual aspects of the concept. Though within restriction and last minute changes the project was super fun for me
LOGO DESIGN
The starting point of most brand campaign design. A few worthy mentions.
ISHAAN
An original series production about young musicians. This was my first shoot experience as an art director to produce key art for media across platforms and build brand asset libraries across multiple business functions
THE DISPLAY
I created an installation with balls painted by kids through a school contact programme based on a theme of world peace. I picked up some valuable execution chops while working to suspend finished balls in a sequence that made visual sense at that scale.
Taken across the schools and malls in multiple cities
